Building an out-of-the-box AI-powered Ad generation platform

adtech caseStudies

Singapore-based early-stage startup established to help brands & agencies discover winning ad ideas. This AI Ad Generator allows businesses to create new ad variations 10x faster, unlocking their next level of growth.

Case Study | PENCIL

Client Requirement

With its innovative vision to pave the way for businesses to generate better, faster, and more affordable ads for DTC brands, PENCIL required a powerful Creative AI platform to assist them in their mission. KeyValue’s knowledge and expertise came into use here.

Client Website Case Study | Website Link





Building AI-Powered platforms

  • Pencil App

    An AI-powered platform that uses video generation tools like Adobe After Effects, enables smaller brands to generate ads, where the target customers are DTC brands, Shopify merchants, and Marketing agencies.

  • Pencil Pro

    An advanced version of Pencil App which performs as an enterprise-level generative AI product, specifically created to meet the needs of global brands. This product has a custom-tailored & fully-featured enterprise-grade video and image editor(web-based) & an ad generation system capable of satisfying sophisticated editing and ad generation needs.

Challenges we surpassed

  • Unified Predictions

    • Unbalanced dataset
    • Explainability of models
  • Copy Generation

    • Copy length & Emoji support
    • Multi-language support
  • Exports & Editor

    • Regression testing
    • Custom font rendering
    • Unoptimized videos and images.

Features in Spot Light

  • Marketing Insights and predictions
  • Enterprise editor
  • Multi-language Copy generation system.
  • Ad export system
  • Billing & Subscription

Tech Stack
Case Study | Success story
PENCIL is triumphing

  • No.1 generative AI creative and distribution SaaS platform
  • Generate unlimited ad creative in minutes, not days
  • Trusted by 3,000+ brands and agencies to generate over 1,000,000 AI ad creatives.
  • Generates ad predictions trained on a dataset of over $1B in ad spend.
  • Pencil’s AI ads offer -48% better CPA & +79% better ROAS.