USPL World

Revamping to provide scalability and feature expansion for a premium Indian fashion brand


USPL World positions itself as a leader in the Indian fashion industry by successfully curating a diverse portfolio of renowned brands, fortified with high-profile celebrity collaborations. Among these brands, Wrogn, Imara, MsTaken, and Single have distinctly carved their niche by seamlessly capturing the pulse of India's youthful fashion sensibilities.

Case Study | Home page design of Wrogn, E-Commerce based premium fashion brand from India

Client Requirement

USPL World sells their brands via its own E-Commerce site, own offline stores, third-party E-Commerce sites like Myntra, and third-party stores like Shoppers Stop. When USPL World sought the expertise of KeyValue, their existing app was facing challenges in terms of scalability and feature expansion, resulting in underwhelming traction and returns. Recognizing the need for a proficient technology partner, USPL World sought to revitalize their technological framework and redefine their digital presence.

Client Website Case Study | Website Link





Listing down the troubles

USPL World lacked many inevitable features. A few to the list are;

  • Delay in loading pages, catalogues, price listing, new additions, etc
  • Operations management lacked efficiency because of the heavy load
  • Lacked monitoring system
  • No creative features to engage users and improve business

Troubleshooting and Transformation of the platform

With ownership of the product transferred to KeyValue, a comprehensive restructuring of the entire framework was undertaken to ensure a flawless and expedited workflow. This transformative process encompassed several significant changes, including:

  • Migrating from Magento to Python/Django + Gunicorn
  • Rectifying and automating the operations system, the efficiency of the admin interface was improved, warehouse and logistic integrations were done, tracking of products was enabled, a Content management system was developed, etc.
  • Designed and built a gamification feature that provided winners with discount coupons to engage users and enhance user experience.
  • The refunds were automated and integrated with Razorpay.
  • A coupon system was developed.
  • The feature to present the preview of a custom-printed jersey was built.
  • Monitoring system to bring down fraudulent
  • Recommendations of similar products the user searched for were provided.

Tech Stack
Case Study | Success story
The huge leap

There was an exceptional rise in the ROI.
Digitization and automation helped in reducing the cost of the operation